Digital Marketing Specialist in Luzern

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Digital Marketing Specialist (M/F/D)

Tasks:

Collaborate with the MO Lead to implement omnichannel customer engagement strategies across species.
Work closely with the MO Lead in creating and executing omnichannel customer engagement plans aligned with brand strategy and local tactical priorities, including identifying personas, messages/content, and channel mix.
Ensure high-quality and relevant campaign/content creation, with a focus on repurposing global, DACH, and other available content.
Contribute to measuring and reporting the performance of marketing campaigns and assessing them against objectives and KPIs.
Identify trends, insights, and optimize spending and performance based on the data.
Collaborate with the business units to enhance user experience and communication.
Provide analytical support to evaluate the end-to-end customer experience across multiple channels and touchpoints, working closely with the MO Lead.

Qualification:

Bachelor’s degree from an accredited university in a related field (e.g., business, marketing, or communications).
5+ years of experience in digital marketing.
Skills and experience from working with WordPress VIP, managing multiple websites and landing pages.
Proficiency working with Sales Force Marketing Cloud, creating newsletters based on existing templates, and building non-template-based content.
Expertise in working with different channels, touchpoints, and media.
Tech savvy with strong IT skills.
Demonstrable experience in aspects such as SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Creativity in identifying target audiences and devising engaging, informative, and motivating digital campaigns.
Strong analytical skills and data-driven mindset.
Understanding of modern marketing tools, lead generation, and experience in content creation.
Willingness to innovate and try new approaches.
Excellent written and verbal communication skills in German and English. Preferably also French and/or Italian.

Requirements:

Start: 01.01.2025

Duration: 12 months

Capacity: 50%

Location: Lucerne, Switzerland

Karrierestufe

Management

Beschäftigungsverhältnis

Teilzeit

Tätigkeitsbereich

Marketing

Branchen

Arzneimittelherstellung

Lassen Sie sich über neue Jobs im Bereich Spezialist für digitales Marketing in Luzern, Schweiz informieren.
Cristina Croppi

Firma: K-Recruiting GmbH

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